History

Arthur Reid Jr. began his experience in funeral services in 1956 with Williamson's funeral home. From there he developed skills and knowledge in the business with Bethea Raphael funeral home. Arthur Reid Jr. developed a respect and reputation of outstanding service throughout the community. His legacy continued in 1979 with Watkins funeral home, where he served as a chief assistant to the funeral director.

In 1981, Arthur co-founded Reid and Yandell Funeral Home, which eventually became the first Golden Gate Funeral Home in 1986. For seven years, Golden Gate Funeral Home serviced the Milwaukee community.

In 1993, Golden Gate Funeral Home changed to New Golden Gate Funeral Home. Arthur Reid Jr. soon became the sole owner and operator of Reid's New Golden Gate Funeral Home in 2008. As the President and CEO of Reid's New Golden Gate Funeral Home, Arthur Reid Jr. influenced the values and set the standards the community recognized for his service throughout the years.